C22 · PRACTICE GUIDE
Continuous Improvement
Convert experience into a tested change and retain the learning.
Improvement closes the loop between customer evidence and the way the organization works. A lesson is incomplete until it changes a decision, process, playbook or assumption and the effect is reviewed. Make room for learning from success as well as failure.
Put it into practice
Capture what happened, its impact, contributing factors and the limits of the available evidence.
Choose a bounded improvement hypothesis with an owner, expected effect, measure and review date.
Test the change, compare results and decide whether to adopt, adapt or stop. Update the canonical knowledge and close the loop with affected teams.
What good evidence looks like
A learning record linked to an implemented change and a measured review.
WATCH FOR
A common failure mode
Collecting lessons that never change practice or attributing an outcome to a change without enough evidence.
What to measure
Improvement actions verified for effect and recurrence of previously addressed failure patterns.
Practice guidance · Framework v1.0 · Published September 2026. Adapt the method to your business model, customer segment and decision authority.