# Customer Success Playbook
Framework v1.0 · Working template

- Playbook ID, owner and version:
- Situation and intended customer result:
- Trigger and entry conditions:
- Scope and exclusions:
- Accountable owner / responsible contributors:
- Evidence to validate before acting:
- Actions and decision points:
- Customer communication cadence:
- Escalation trigger and decision authority:
- Exit criteria and customer acceptance evidence:
- Exceptions and recovery path:
- Measures of effectiveness:
- Lessons, change owner and next review:

Closing a checklist is not the same as achieving the customer result.